Field notes
Practical articles for freelancers and small agencies. No growth hacks, no invented numbers.
Bought lead lists are stale, shared with every other buyer and tell you nothing about the business. Here is a slower-sounding method that is faster in practice: survey one town properly.
Read the articleYou can tell a great deal about a local business website from its homepage alone. These seven checks need nothing but a phone and a browser, and each one maps to customers won or lost.
Read the articleThe owner did not ask to hear from you, is busy, and has been pitched by web designers before. A first message earns a reply by being short, specific and useful on its own.
Read the articleOpen the app and the sample town is waiting. Search your own in under a minute.
